Industry News
Brands & Campaigns: SmartBrief Originals
How luxury brands use celebrity influencers to attract Chinese millennials
How luxury brands use celebrity influencers to attract Chinese millennials

Global luxury brands are hiring younger celebrity spokespeople to target China's millennials, who account for an increasingly large portion of luxury sales. Azoya’s Franklin Chu explores this trend and how luxury brands can reach these Chinese consumers.

Digital CX: How brands can win the new normal and beyond
Digital CX: How brands can win the new normal and beyond

Airship’s Mike Herrick looks at three experience-driven ways that brands can build lasting loyalty as marketing continues its digital transformation during the COVID-19 pandemic.

3 things influencers want brands to know
3 things influencers want brands to know

Bailey Lauerman’s Emily Mazurek identifies three influencer marketing trends, gleaned from a recent influencers focus group, that brand must know during the coronavirus pandemic.

60-second branding
60-second branding

THINKTOPIA’s Patrick Hanlon tells how you can improve your brand in 60 seconds and details the meaning and importance of primal branding.

Influencer marketing trends: Part 3
Influencer marketing trends: Part 3

In this final part of his influencer marketing series, Anvil Media’s Kent Lewis looks at six trends for the remainder of 2019 and as marketers plan for next year, including a detailed look at B2B influencer marketing.

Creating an effective influencer marketing program: Part 2
Creating an effective influencer marketing program: Part 2

In this second of a three-part series, Anvil Media’s Kent Lewis lays out a framework for creating an influencer marketing program.

Despite challenges, influencer marketing is here to stay: Part 1
Despite challenges, influencer marketing is here to stay: Part 1

In this first of a three-part series, Anvil Media’s Kent Lewis looks at the current state of influencer marketing, its challenges, working with influencers, and potential for growth.

The "Fearless Girl" statue represented so much, without saying a word. State Street CMO Stephen Tisdalle talks about the impetus behind the now-iconic marketing campaign and what is next for "Fearless Girl."

When it comes to politics, is a brand trying to win PR points by commenting on some controversial government policy, or does it want to advance a social cause in alignment with its values?

Bad leadership can be a cancer, infecting employees’ communication, production and ability to perform.

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