When it comes to politics, is a brand trying to win PR points by commenting on some controversial government policy, or does it want to advance a social cause in alignment with its values?
Bad leadership can be a cancer, infecting employees’ communication, production and ability to perform.
With cheaper goods and a large bankroll to get things started, leading Chinese e-commerce sites Alibaba and JD.com could make a splash in America and give giants like Amazon stiff competition.
As creative people, our voice is the one thing that gives us our edge. Here's how to keep it strong.
Companies that ignore or do not measure analytics are quite literally throwing away valuable information that could help them become more successful.
Take influencer marketing up a notch by co-creating products.
Data is no longer just the thing that gets measured at the end of a campaign. It is redefining creative.
New research by SmartBrief and the Content Marketing Institute finds that business leaders search for content that speaks to specific needs and pain points, educates and makes their search for product specs easily accessible.
"Scent marketing" can send a signal to consumers about what they may like to consume or experience.
Brands can succeed in influencer marketing if they keep these tips in mind.