Brands & Campaigns: SmartBrief Originals
Influencer marketing trends: Part 3
Influencer marketing trends: Part 3

In this final part of his influencer marketing series, Anvil Media’s Kent Lewis looks at six trends for the remainder of 2019 and as marketers plan for next year, including a detailed look at B2B influencer marketing.

Creating an effective influencer marketing program: Part 2
Creating an effective influencer marketing program: Part 2

In this second of a three-part series, Anvil Media’s Kent Lewis lays out a framework for creating an influencer marketing program.

Despite challenges, influencer marketing is here to stay: Part 1
Despite challenges, influencer marketing is here to stay: Part 1

In this first of a three-part series, Anvil Media’s Kent Lewis looks at the current state of influencer marketing, its challenges, working with influencers, and potential for growth.

The "Fearless Girl" statue represented so much, without saying a word. State Street CMO Stephen Tisdalle talks about the impetus behind the now-iconic marketing campaign and what is next for "Fearless Girl."

When it comes to politics, is a brand trying to win PR points by commenting on some controversial government policy, or does it want to advance a social cause in alignment with its values?

Bad leadership can be a cancer, infecting employees’ communication, production and ability to perform.

With cheaper goods and a large bankroll to get things started, leading Chinese e-commerce sites Alibaba and JD.com could make a splash in America and give giants like Amazon stiff competition.

Designers
Designers

As creative people, our voice is the one thing that gives us our edge. Here's how to keep it strong.

Analytics
Analytics

Companies that ignore or do not measure analytics are quite literally throwing away valuable information that could help them become more successful.

Influencer collaboration
Influencer collaboration

Take influencer marketing up a notch by co-creating products.