Global luxury brands are hiring younger celebrity spokespeople to target China's millennials, who account for an increasingly large portion of luxury sales. Azoya’s Franklin Chu explores this trend and how luxury brands can reach these Chinese consumers.
In this final part of his influencer marketing series, Anvil Media’s Kent Lewis looks at six trends for the remainder of 2019 and as marketers plan for next year, including a detailed look at B2B influencer marketing.
The "Fearless Girl" statue represented so much, without saying a word. State Street CMO Stephen Tisdalle talks about the impetus behind the now-iconic marketing campaign and what is next for "Fearless Girl."