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Brands & Campaigns

Brands & Campaigns

BJ’s uses site redesign to enhance dining experience

In late 2015, BJ’s Restaurants approached Dynamit with a problem all-too-common for the industry: The company’s website had become disconnected from the BJ’s brand.

By Bobby Whitman 01/03/17

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Brands & Campaigns

What is your 2017 rebranding strategy?

By Baron Christopher Hanson 12/06/16

Brands & Campaigns

Why brand integrity matters

By Stuart Dornfield 11/02/16

Brands & Campaigns

Northwestern Mutual pushes frank talk about money

By Ambreen Ali 10/24/16

Brands & Campaigns

The case against agency account managers

By Jeff Maggs 08/24/16

Brands & Campaigns

Andy’s Answers: How J.M. Smucker Co. keeps consumers engaged while maintaining 20+ brands

By Andy Sernovitz 06/17/16

Brands & Campaigns

Andy’s Answers: How Cabela’s broke the rules to bring back social customer service

By Andy Sernovitz 05/26/16

Brands & Campaigns

Live at #BMA15: Should B2B brands be on Pinterest?

By Ambreen Ali 05/26/16

Brands & Campaigns

Know why your customers are talking about you

By Jaime Brugeras 05/26/16

Brands & Campaigns

Andy’s Answers: How Old Navy brought a social campaign to the real world

By Andy Sernovitz 05/26/16

Brands & Campaigns

SmartBrief brings video ads to e-mail newsletters

By Ambreen Ali 05/26/16

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