This post is sponsored by Broadpeak.
Broadpeak is celebrating its 15th anniversary, and over the years, this technology vendor has witnessed the video industry’s evolution. Broadpeak CEO and co-founder Jacques Le Mancq sat down to discuss the company’s anniversary and dig into the challenges facing the industry when it comes to streaming monetization and network scalability for live events. Looking ahead, Le Mancq sees AI-driven optimization and hybrid delivery models as future industry disruptors.
Celebrating 15 years is a major milestone. Looking back over the last 15 years, what singular technology milestone or strategic decision best set the company up for today’s market?
Le Mancq: Our development of multicast ABR (mABR) has been one of the most defining milestones for Broadpeak. When we introduced it in 2012, we saw that traditional unicast streaming would eventually hit a wall, especially for live events. mABR was our answer – a scalable, network-efficient way to deliver live and linear TV with the same reliability as broadcast, but over IP. This innovation positioned us as a trusted technology partner for operators worldwide and continues to drive our leadership in large-scale streaming performance,.
Strategically, another key decision was to expand beyond on-prem deployments to cloud and SaaS models with our API-based platform broadpeak.io, which empowers customers to quickly launch new services such as personalized advertising or content delivery network (CDN) at scale.
These two pillars – scalability and flexibility – are what make Broadpeak successful today in a market that demands both performance and agility.
One of the challenges the industry is facing today is the monetization of streaming. How does Broadpeak support content owners and streaming platforms in making their businesses more profitable, while providing a good user experience?
Le Mancq: Streaming profitability depends on the ability to monetize every view, without compromising quality or user experience. Broadpeak helps customers achieve this with our server-side ad insertion (SSAI) solutions, which seamlessly integrate into complex ad ecosystems and deliver a smooth, broadcast-like experience for viewers.
We make personalized advertising simple to deploy, enabling content owners to target audiences more precisely and increase the value of their inventory. We’ve developed advanced technologies to further boost ROI and user engagement with new advertising formats and Click2 interactive ads, for example.
By improving ad delivery quality, we also ensure that advertising enhances the streaming experience rather than detracts from it. It’s a win-win for both users and providers.
Monetization also means fighting piracy. By providing a full suite of anti-piracy features, Broadpeak helps convert free riders into subscribers.
Live events, particularly sports, continue to be a major driver for streaming, often testing the limits of network scalability and ultra-low latency. How is Broadpeak providing solutions for broadcasters to be able to scale and future-proof the streaming of the highest-demand live events?
Le Mancq: Live sports push networks to their limits — millions of concurrent viewers, high bitrates and the need for real-time delivery. Our nanoCDN® multicast ABR technology directly tackles that challenge by reducing network traffic by up to 90%, ensuring stable, broadcast-quality delivery even during massive peaks. We’re also advancing ultra-low latency streaming, with innovations that bring end-to-end delay down to just a few seconds — essential for sports, betting and live interactivity. EdgePeak™, our new high-efficiency CDN solution, allows operators to extend their delivery capacity with exceptional energy performance and reliability, future-proofing their infrastructure.
Combined, these innovations ensure broadcasters can scale confidently, reduce costs and deliver flawless live streaming to any audience size.
How do you differentiate your strategic guidance and technology approach from competitors in tackling critical issues such as security and the transition of traditional broadcasters into full-streaming platforms?
Le Mancq: We see ourselves as partners for ISPs and streaming platforms, not just technology vendors. Many of our customers are legacy broadcasters shifting to all-IP streaming, and we help them do so without disrupting quality or revenues. Our approach combines deep video expertise with tailored architectural guidance – designing solutions that integrate seamlessly into existing ecosystems while future-proofing for over the top (OTT).
On security, we go beyond standard token validation. We’ve embedded real-time, multi-layered anti-piracy tools into our CDN – detecting illegal redistribution and protecting premium content in real time.
I think after 15 years in the business, I can say what truly differentiates us is our end-to-end understanding of streaming economics and challenges – we don’t just deliver bits; we help customers stream, secure and monetize efficiently and sustainably.
Looking ahead, what is the single most disruptive technological or business model shift you anticipate in the video streaming industry over the next five years?
Le Mancq: The next big disruption will come from AI-driven streaming optimization and hybrid delivery models that blend unicast, multicast and edge computing. These technologies will enable streaming that’s not only more reliable but dramatically more energy-efficient and sustainable.
Another major shift will be in monetization, where shoppable and interactive ad formats redefine how audiences engage with content and brands.
Together, these trends will change how value is created and distributed across the streaming ecosystem – from content owners to local ISPs and advertisers.
How is Broadpeak strategically positioning itself today to capitalize on that expected change and maintain its leadership?
Le Mancq: Broadpeak is investing heavily in AI, automation and edge intelligence to make content delivery smarter, faster and greener. We’re expanding the capabilities of broadpeak.io to give customers even greater flexibility in deploying and scaling new delivery and monetization models.
Sustainability remains at the core of our roadmap – we’ve committed to reducing our own carbon emissions by 31% by 2030, and our CDN technologies already help customers reduce energy use by up to 80% during live streaming.
We’re also strengthening open partnerships with telcos, ISPs and broadcasters to promote new CDN models, which keep both performance and revenue local.
Ultimately, our strategy is simple: stream at scale, monetize without limits, and do it sustainably.
As President & CEO of Broadpeak, Jacques Le Mancq is driving the strategy and execution of the company to develop and realize the full potential of the Global Leader of IP Video delivery solutions. Prior to co-founding Broadpeak, Le Mancq was with the Technicolor Connect Division where he assumed the role of Product Line Manager for the video streaming servers product family. He led a spin-off project with 5 other co-founders to create Broadpeak.