#social media

Social Media

Fandom’s next phase: Why brands must share the stage

As marketers expect fans to play a bigger role in social strategy, they must also accept that fandom is expanding into the role of author for brands. We Are Social’s Paul Greenwood explains why and how brands must be willing to share content ownership.

By Paul Greenwood 04/16/26

Recent articles

Marketing StrategySocial Media

Tailored Banking Meets Social: Engaging the “Market of One”

By Sarah Thomson 12/11/25

Social Media

Executives: Do you have a social media scorecard?

By Scott Morris 01/13/25

Social Media

How marketers can leverage Hispanic social media influencers to reach young audiences

By Karla Fernandez Parker 12/18/24

Social Media

Why it’s time to add Reddit marketing to your mix

By Geoff Gates 07/30/24

Social Media

3 emerging influencer trends that marketers should watch

By Adam Rossow 03/18/24

Social Media

Why marketers can’t ignore dark social media

By Meghan Bazaman 03/07/24

Marketing Strategy

Unlock business success through employee-driven growth

By Raj Nijjer 03/05/24

Social Media

Will Threads unravel despite the Twitter/X exodus?

By Kent Lewis 10/09/23

Consumer Insights

What generation shifts mean for predicting food trends

By Samantha Des Jardins 07/24/23

Social Media

Social media marketing — authenticity over all

By Victoria Martinez 07/11/23

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