#social media

Social Media

3 emerging influencer trends that marketers should watch

Influencer marketing continues to prove its value, which is why it comes as little surprise that it is set to play a bigger role in product development, impact the 2024 election and make headway into pharma and other industries. Adam Rossow of Group RFZ helps marketers stay ahead of the curve by detailing these three trends that he expects to unfold in this ever-changing field.