Marketing
The hidden cost of hiring marketing generalists in a specialist’s market
The traditional "marketing generalist" model is failing because it demands that one person be an expert in multiple tactics, creating a structural mismatch that leads to employee burnout and plateaued performance. The most successful teams are those that redesign roles around their highest-priority business problems rather than channel coverage, using fractional support to fill gaps, writes Marti Willett, president of Digital Marketing Recruiters.
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