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Marketing

Marketing Strategy

What’s in a (brand) name?

As Claude Hopkins said, “The right name is an advertisement in itself.”

By Mike Driehorst 04/22/26

Recent articles

Due diligence is broken at most companies — here’s how to actually fix it

By Mike Hakob 04/21/26

Social Media

Fandom’s next phase: Why brands must share the stage

By Paul Greenwood 04/16/26

Digital Technology

Ad fatigue is real — and it’s costing you engagement

By Shana Murik 04/14/26

AI in MarketingWorkforce

How can we maintain the foundation?

By Mike Driehorst 04/08/26

Marketing Strategy

The modern marketer is part data scientist

By ​Mike Ford 04/07/26

AI in MarketingDigital Technology

With AI, data quality is the advertising differentiator

By Dave Taylor 04/06/26

Marketing Strategy

It’s a generational thing

By Mike Driehorst 04/01/26

Marketing Strategy

Small businesses investing in marketing, despite uncertain economy

By Frank Vella 04/01/26

Digital Technology

AI brain fry: What marketers need to know

By Debra Andrews 03/30/26

Marketing Strategy

How tracking the wrong metrics leads to executive blind spots

By Mike Hakob 03/29/26

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