Ambreen Ali

Ambreen Ali edits SmartBrief newsletters on interactive advertising, social business, mobile marketing and other topics. Before joining SmartBrief, she worked as a reporter covering technology policy and lobbying for CQ Roll Call. She holds a master's degree in new media journalism from Northwestern's Medill School and has also worked for Bloomberg and AFP, while based in New Delhi. Her work has appeared in numerous publications including Washington Post's Express, the Seattle Post-Intelligencer, and Ozy.com.

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Data word cloud
Data word cloud

Not all data is the same. Here's why it's important for marketers to know the difference.

Quaker Oats
Quaker Oats

Data is no longer just the thing that gets measured at the end of a campaign. It is redefining creative.

Chess
Chess

Here are the questions to answer before starting a content marketing project.

Budweiser's subtler "Born the Hard Way" ad won over survey respondents.

Adweek panel
Adweek panel

Authenticity may seem intuitive for brands but it is not quite that straightforward.

Woman smelling flower
Woman smelling flower

"Scent marketing" can send a signal to consumers about what they may like to consume or experience.

Digital marketing word cloud
Digital marketing word cloud

Marketing leaders share their thoughts on the biggest challenges facing the digital ad industry right now.

Taxis
Taxis

GeoMarketing's Lauryn Chamberlain tells SmartBrief about the changes afoot in retail thanks to the on-demand, or sharing, economy.

Girl listens to audio on headphones
Girl listens to audio on headphones

To help marketers reach this demographic, the 3AF has released a report that dives into the media consumption habits of Asian Americans.

Heyward
Heyward

"Fake news" may end up being the buzzwords that defined 2016, but we’re not done hearing about them just yet.