Deutsch Los Angeles is crafting a 60-second Super Bowl spot for Taco Bell. The high-profile venue will mark the agency's debut work for the brand, which recently added Deutsch to its roster. Interpublic sibling Draftfcb remains the brand's lead agency, and it said that "our extended client and agency team got to work" after Deutsch presented the concept. The spot will feature Taco Bell's "Live Mas" tag.