Mothers are indexing higher than the general shopping population in using the Internet prior to food buying, according to a Packaged Facts report. They are twice as likely to use social media for planning a shopping trip, 43% more likely to seek out online coupons and 38% more likely to scan food store websites. The report also found that mothers tend to be value-oriented when it comes to buying store brands, and they are more interested in organic items than locally produced food.