On Dec. 13, Charles Pinkerton, partner and director of communications insight at The Media Kitchen, will explain why most advertisers are blindly bidding for search terms. In the webinar "How to Optimize and Maintain A Search Campaign," Pinkerton will also explain why paid search has become the most complex media to buy and why optimization and maintenance has become a high-octane high-performance business.

Visit our website to learn more about this webinar program and to sign up today.