A Christmas spot for eBay by Venables Bell & Partners shows a girl getting a real pony as a present, and when it turns out to be a nightmare, her parents use eBay's mobile application to get a toy version as a last-minute substitute. "The ad achieves a few things: It shows eBay has the hottest new toys, that its mobile app is ready when you are, and that the company knows what families go through at the holidays," writes Tim Nudd.