Agencies must find new sources of revenue and cultivate new ways of creating value by moving further up the client value chain. The services that come into play at the tail end of that chain -- promoting the brand -- are unfortunately increasingly viewed as the commoditized by the client community. To become more valuable to clients, agencies must step back and approach all of the four Ps of marketing -- not just Promotion, but Place, Price, and of most importance, the Product itself.

Tim Williams, founder of Ignition Consulting Group, will provide a broadened perspective of the kind of value you and your agency can create value for your clients, putting you in a position to recommend and pursue new opportunities for incremental revenue for the agency. Become more valuable to your clients and join us on Dec. 7 for this 4A's webinar.