"You'll learn," Tiger Woods say to new Nike icon Rory McIlroy at the conclusion of their first spot together. The Wieden+Kennedy commercial shows the two golfers on a range making increasingly fanciful drives into a series of cups, including one that crashes the plate glass of an office building to land in the executive's putting-practice hole. "The spot is amusing, reminiscent of McDonald's game of horse between Larry Bird and Michael Jordan," writes David Gianatasio.