Hain Celestial has introduced Sleepytime Snooze, a relaxation shot that carries the name but not the formula of its Sleepytime brand. Sleepytime Snooze is an "herbal supplement and it's been designed and formulated to help consumers with occasional sleeplessness, whereas traditional Sleepytime Tea is a calm and soothing product," said Blake Waltrip, the company's chief marketing officer.