Communicating a corporate wellness message can be challenging, but company leaders have a big influence on employee buy-in, Towers Watson benefits consultant Katherine Sullivan told a "Be Fit Fairfield County" meeting. Walter Watson of Stew Leonard’s grocery store chain in Norwalk, Conn., said the company continually communicates with employees using a variety of methods and after about eight years of running a wellness program to prevent cost increases, in 2011 it saw a 1% decrease in health costs.