Fred Wiersema wrote "The B2B Agenda" after sitting down with more than 100 business marketing executives and researchers to explore the issues and opportunities that are reshaping the field. The report, published by the Institute for the Study of Business Markets at Penn State University, finds the through-lines in our anecdotes, identifying trends and best practices. Wiersema, a business marketing leader and a distinguished ISBM fellow who chairs the organization's B2B Leadership Board, will present his findings at the 2013 International BMA Conference in Chicago this May. Read more.