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Massage therapist builds a spa just for men
Enrique Ramirez, a massage therapist, opened his own business to escape the factory-like world of a corporate spa. "I felt as though I was losing the human side of business," said Ramirez, whose spa is targeted toward men. Ramirez ran an edgy marketing campaign and his business, called Face to Face NYC, attracted attention from large media companies.
Business News Daily (12/26)
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