The Hispanic population is booming, but digital marketers say advertisers have yet to adapt to the trend. Both brands and marketers need to find ways to evangelize at high levels on behalf of Hispanic consumers, and to win bigger budgets for Hispanic outreach, experts say. "The future of your brands depends on it," says Jose Garriga, vice president of sales for Univision Sports. "Otherwise, you're going to fail. It's as simple as that."