Ford's marketing campaign for its new hybrid C-MAX will tap into the Italian animated-line style of cartoonist Osvaldo Cavandoli ("La Linea"). Spots will go up against Toyota's Prius v by boasting of C-MAX's miles-per-gallon ratings and higher horsepower. An online series will tap into "The Hunger Games" phenomenon with comedy videos called "The Hybrid Games," in which events such as passing 18-wheelers are treated as sports competition.