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QR codes link Pepsi drinkers to entertainment news
PepsiCo and Twitter's Live for Now campaign will include QR codes on soft drink cups that link to entertainment news. "By linking the QR code to video content, the consumer is provided with unique, relevant and engaging content directly from something as simple as a cup," said Mike Wehrs, president and CEO of Scanbuy.
Mobile Marketer (10/29)
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