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Publishers race to offer mobile-display ads
Nearly 86% of online publishers will be selling mobile-display ads within the next three months, according to a PaperG survey of sales executives. That's far more than the number who plan to offer social or search ads, and nearly on par with plans for desktop display ads. "Ad sellers are offering more inventory than ever, and potential buyers are knocking at the gates," notes eMarketer.
eMarketer (10/29)

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