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Four Seasons wants lovers to count the days to getaways
A Four Seasons Hotels and Resorts online and application-driven campaign dubbed "The Spark" focuses on couples planning romantic vacations. A "Countdown to Romance" Facebook app helps couples plan vacation activities in advance and provides a countdown clock and wall reminders. "We felt it was a great time of year to remind guests to fall in love all over again at Four Seasons," says Four Seasons' manager of social media marketing, Felicia Yukich.
ClickZ (10/29)
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