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Carat wins Macy's $500M broadcast, digital media account
Carat has won media planning and buying duties for Macy's broadcast and digital efforts, after a review. Incumbent MEC, Initiative, Starcom and Razorfish also pitched during the five-month review for the $500 million account. Carat won for its "new insights and ideas," said Macy's Chief Marketing Officer Martine Reardon.
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