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How spas are drawing senior clients
Senior clients may be a largely untapped client base for spas, and experts say that spas that shape their treatments for older customers can capitalize on the growing demographic. Among their tips: Train therapists to understand medical conditions common to older clients, offer discounts to seniors on slow days of the week, and make facilities senior-friendly with wide pathways for walkers or wheelchairs and anti-slip mats in locker rooms.
DAYSPA magazine (12/2012)
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