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P&G needs to find its real purpose
Procter & Gamble's mission statement -- "to touch and improve lives" -- is so vague as to be meaningless, argues Elaine Dundon, and that lack of clarity is making it harder for the company to innovate and execute effectively. "It's clear to me that P&G needs meaning, as well as meaningful innovation, and they need it now," she writes.
Fast Company online (12/7)
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