"Basics of Licen$ing: How to Extend Brand and Entertainment Properties for Profit" is a guide to the licensing business that is now available from Kent Press. The 268-page book was written by Licensing Hall of Fame member Gregory J. Battersby and former LIMA chairman Danny Simon, and is endorsed by LIMA. Price is $17.95 for LIMA members, $24.95 for non-members, and $15 per copy for orders of 25 or more. A portion of the proceeds go to LIMA's charity of choice, the Children’s Brain Tumor Foundation. Visit the website to learn more or to order.