When it comes to building your brand online, it may be a good idea to follow the example set by Sour Patch Kids and insert some humor into your messaging, writes Lee Price. "Hold a fun contest, tell Friday jokes, or post funny behind-the-scenes office shots," Price advises. "Even if your product isn't silly, you can make your customers smile." Also, try taking a creative approach like that used by Chobani, which posts artistic pictures of yogurt on its Instagram feed.