While CSR increases as a motivational force in U.S. consumer spending, to the north, CSR is now a high priority for Canadian shoppers. Branding for Good's recent survey of young Canadians from across the country found that an overwhelming 91% expect companies to invest in society and the environment while balancing their own business goals. These same shoppers are willing to switch brands to support a cause they care about and they are even willing to travel farther to purchase these brands. 3BL Media