Allen Adamson and Sam Sterling

Allen Adamson is a co-founder of Metaforce and NYU Stern Adjunct Professor. He is the author of "BrandSimple," "BrandDigital," "The Edge:50 Tips from Brands That Lead" and "Shift Ahead."

Sam Sterling is the Managing Director of Greater China and Japan for experience design and innovation company, AKQA. Outside of work, she is undertaking a doctorate in business administration through Fudan and Durham Universities.