Ambreen Ali

Ambreen Ali edited SmartBrief newsletters on interactive advertising, social business, mobile marketing and other topics. Before joining SmartBrief, she worked as a reporter covering technology policy and lobbying for CQ Roll Call. She holds a master's degree in new media journalism from Northwestern's Medill School and has also worked for Bloomberg and AFP, while based in New Delhi. Her work has appeared in numerous publications including Washington Post's Express, the Seattle Post-Intelligencer, and Ozy.com.

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Firefox nudges advertisers toward cookie alternative
Firefox nudges advertisers toward cookie alternative

Marketers are grappling with Firefox's move to block third-party trackers by default. What does this mean for cookies and the future of digital advertisers?

Advertising Week report: Viewability alone can't predict ad effectiveness
Advertising Week report: Viewability alone can't predict ad effectiveness

At Advertising Week, Ryan McConville shared findings of a study that looked at ads across four platforms. The results revealed that the most viewable ads were often the least effective.

4 must-watch technologies for today’s marketers
4 must-watch technologies for today’s marketers

Knowing your way around technology is vital for marketers, but it's hard to know what tech is worth your time. A new SmartBrief report looks at how marketers can successfully navigate today's sea of technology.

Third-party data is under scrutiny because of high profile breaches

SmartBrief report: Data quality varies greatly
SmartBrief report: Data quality varies greatly

Not all data is the same. Here's why it's important for marketers to know the difference.

Quaker Oats
Quaker Oats

Data is no longer just the thing that gets measured at the end of a campaign. It is redefining creative.

Chess
Chess

Here are the questions to answer before starting a content marketing project.

Budweiser's subtler "Born the Hard Way" ad won over survey respondents.

Adweek panel
Adweek panel

Authenticity may seem intuitive for brands but it is not quite that straightforward.

Woman smelling flower
Woman smelling flower

"Scent marketing" can send a signal to consumers about what they may like to consume or experience.