Industry News
Ambreen Ali

Ambreen Ali edited SmartBrief newsletters on interactive advertising, social business, mobile marketing and other topics. Before joining SmartBrief, she worked as a reporter covering technology policy and lobbying for CQ Roll Call. She holds a master's degree in new media journalism from Northwestern's Medill School and has also worked for Bloomberg and AFP, while based in New Delhi. Her work has appeared in numerous publications including Washington Post's Express, the Seattle Post-Intelligencer, and Ozy.com.

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From TikTok to tuition reimbursement: Retailers adapt to the future of work
From TikTok to tuition reimbursement: Retailers adapt to the future of work

The labor market is tight, and retailers are feeling the squeeze when it comes to hiring workers. From TikTok's Resumes platform, to tuition reimbursement, to flexible work programs, find out how retailers are preparing for the future of work.

Pushed to reinvent, retailers rethink collaborations
Pushed to reinvent, retailers rethink collaborations

Gap and Walmart, Abercrombie and Fitch and Zappos, Kohl's and Sephora -- Retailers are increasingly collaborating with other retailers. What's behind this unusual strategy? Why are retailers turning to direct and indirect competitors to drive business?

How retailers can pivot their brand identities and adopt brand values
How retailers can pivot their brand identities and adopt brand values

Consumers tend to gravitate toward brands that are authentic with their brand identities and values.

Life after cookies: Retailers test 4 targeting alternatives
Life after cookies: Retailers test 4 targeting alternatives

Third-party cookies are practically in the rearview mirror. Where does that leave retailers looking to deliver targeted, personalized messaging to their shoppers? Take a look at four cookie alternatives some retailers are already testing.

Shopify vs. Amazon: What's the best way forward for DTC e-commerce?
Shopify vs. Amazon: What's the best way forward for DTC e-commerce?

Marketplaces like Amazon offer an easy way to sell to lots of customers. Merchant service providers like Shopify make it easy to launch online stores. What is the best choice for DTC e-commerce?

2021 Best of The West event recap
2021 Best of The West event recap

Some of the biggest advertising agencies gathered at Best of the West to discuss how they’re dealing with changing consumer media habits, technology trends and privacy laws.

Firefox nudges advertisers toward cookie alternative
Firefox nudges advertisers toward cookie alternative

Marketers are grappling with Firefox's move to block third-party trackers by default. What does this mean for cookies and the future of digital advertisers?

Advertising Week report: Viewability alone can't predict ad effectiveness
Advertising Week report: Viewability alone can't predict ad effectiveness

At Advertising Week, Ryan McConville shared findings of a study that looked at ads across four platforms. The results revealed that the most viewable ads were often the least effective.

4 must-watch technologies for today’s marketers
4 must-watch technologies for today’s marketers

Knowing your way around technology is vital for marketers, but it's hard to know what tech is worth your time. A new SmartBrief report looks at how marketers can successfully navigate today's sea of technology.

Third-party data is under scrutiny because of high profile breaches

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