Allen Adamson and Allen Shapard

Allen Adamson is co-founder and managing partner of Metaforce and an NYU Stern adjunct professor. He is a noted industry expert in all disciplines of branding. Allen has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. He is the author of "BrandSimple," "BrandDigital," "The Edge: 50 Tips from Brands That Lead" and "Shift Ahead."

Allen Shapard is an activation partner at Metaforce and an internationally recognized expert on marketing, communications and corporate social responsibility/purpose. He has spent the past 25 years working with companies and institutions such as PepsiCo, Cisco Systems, Samsung, Honeywell, KPMG, the Nobel (Prize) Foundation, the Mayo Clinic, the Rockefeller Foundation and the UN to increase awareness, influence and revenue.