The GREAT Food and Drink campaign brings the best of the UK’s exceptional food and drink products to consumers across the globe. From Scottish salmon and English sparkling wine, Welsh Lamb to Northern Irish gin, our food is recognized at home and abroad for its great taste and high quality. In the UK, we often do things a little differently. British producers aren’t afraid to push boundaries and adapt to diverse audiences and changing tastes. But it’s not all about the next best thing; we do the classics well, too. This uniquely British blend of the old and the new is driving international demand, with UK food and drink exported to 220 countries and territories across the globe.