Hillary Haley, Ph.D., leads RPA’s behavioral science discipline at full-service, independent ad agency RPA. She has more than 15 years of experience in market research, customer-centric data science and related fields. She has taught in the Psych. Dept. at UCLA, the Behavioral Sciences Dept. at Santa Monica College, and the MSBA program at LMU. Her research has appeared in both academic and industry publications, and Dr. Haley has authored a recent report on marketing in anxious times.