Kelly Mertesdorf
Kelly Mertesdorf is group strategy director at Bailey Lauerman Los Angeles. Prior to joining Bailey Lauerman, Mertesdorf developed the content division of a media-tech start-up. Before that, she was a lead planner at Deutsch, McKinney and TBWAChiatDay where she worked on a variety of brands including Samsung, Nationwide, Coca-Cola, Walmart and Taco Bell.
Mertesdorf has a M.S. from the VCU Brancenter and carries a B.A. in Journalism and Mass Communications from the University of North Carolina at Chapel Hill.