Jennifer Ross

As an accomplished B2B Chief Marketing Officer (CMO) and Executive Advisor, Jennifer brings over three decades of expertise to the dynamic realm of business-to-business marketing. A trailblazer in innovative strategies, her journey is marked by an unwavering commitment to excellence and thought leadership, shaping transformative approaches in B2B marketing. Jennifer is an influential author, thought leader, and sought-after keynote speaker on B2B marketing best practices. With a fervor for future-proofing marketing functions, she guides teams to navigate the ever-changing, complex B2B landscape. As Fractional CMO and Executive Director of Marketing Strategy at 2X, Jennifer draws upon her extensive background to pinpoint the capabilities, competencies, strategies, and operating models essential for 2X and its valued customers. She aims to facilitate exceptional experiences that enhance customer value and drive accelerated growth.