Jessie Johnsonis a principal analyst in demand and account-based marketing research focused on real-time buyer enablement, conversational interactions and emerging trends in program design and activation to fuel the revenue engine. Jessie has more than 15 years of experience in both in-house and agency roles leading key areas of demand creation, digital strategy and content marketing for B2B organizations, integrating automation technologies and actionable intelligence into campaign architecture and optimization techniques.____________________________________________________________________Katie Linford has more than 20 years of broad marketing technology experience in solutions, implementation and operations across multiple industries. She previously held roles at SiriusDecisions and Whole Foods Market, where she was a senior marketing technology leader focused on platform management. She also helped lead the growth and transformation of the marketing and digital technology departments and the architecture, definition, delivery and operations for multiple large-scale cross-functional technology solutions. Before Whole Foods Market, Katie led digital marketing technology at Advanced Micro Devices (AMD).