Lance Porigow

Lance Porigow, who leads The Shipyard’s Growth Initiatives and the omnichannel e-commerce practice, is vested in building “next practices” – the best practices of tomorrow. During his career journey, Lance has helped start the first Premium Programmatic Media conference, established a “Reverse Segmentation” approach to scaling audience growth, fought the rampant bot fraud with the Association of National Advertisers and consulted on digital transformation engagements. Lance co-founded a marketing futures consultancy that incubated a venture capital-backed martech SaaS startups and his published thought leadership is about how behavioral data is transforming foundational tenets of marketing.