Mike Driehorst, Author at SmartBrief

MD

Mike Driehorst

Articles by Mike Driehorst

Marketing Strategy

How experiential marketers can build community in 3 cultures

By Michelle Collins 01/09/24

Digital Technology

“Identity agnostic” is a euphemism for inaction

By Ryan Boh 01/03/24

Marketing Strategy

Live commerce tips for brands to successfully sell in China

By Franklin Chu 12/19/23

Digital Technology

Survey: What’s top of mind for large retailers in 2024?

By Sergio Iacobucci 12/18/23

Marketing Strategy

How to work with (or become) a microinfluencer

By Andrea Brake 11/28/17

Brands & Campaigns

6 tips for writing irresistible content for your target audience

By Grant Webb 05/26/16