Noor Naseer is vice president of Media Innovations and Technology at Basis Technologies. She leads client thought leadership and innovative media strategy development, and guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends. Noor has written for and been cited in industry outlets including Adweek, MediaPost and Multichannel News. She has spoken at events for the 4A's and the American Marketing Association. Noor also is a leader of Basis Technologies Diversity & Inclusion programming.