#marketing strategy

Marketing Strategy

Beyond bargain hunting: The true meaning of value in retail

Deloitte’s Mike Daher explores the price-value relationship in retail and how brands can win consumers over in any economic climate

By Mike Daher 12/22/25

Recent articles

Marketing Strategy Media

In-game ads: The future of youth marketing

By Isabel Kunkle 12/10/24

Marketing Strategy

5 email marketing segmentation mistakes to avoid

By Syed Balkhi 12/05/24

Marketing Strategy

Why DE&I is integral for your marketing strategy

By Emily Snyder 10/02/23

What B2B marketers can learn from luxury brands

By Curt Schreiber 08/02/23

Marketing Strategy

Community-led brands & retailers aim for success in China

By Franklin Chu 07/31/23

Marketing Strategy

Why UGC campaigns may be the answer to the biggest challenges CMOs face this year

By Zarnaz Arlia 07/25/23

Marketing Strategy

Q&A: How to develop recession-proof marketing

By Victoria Martinez 01/24/23

Marketing Strategy

Uncertain times? Change your marketing focus, not your spend

By Tyler Hartsook 11/09/22

Marketing Strategy

Scholarships help brands reach Gen Z

By Jo Hamilton 08/16/22

Marketing Strategy

3 reasons why brand consistency matters

By May Habib 04/26/22

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