Understanding the perspectives of clients, team members and customers is good business, says Michael Ventura, CEO of Sub Rosa. "When you start to become aware of how to perspective-take and how to train the empathy muscle, you start to discover how your biases have perhaps held you back as a leader," he says.
Becoming the leader of an organization means a new set of challenges, such as how you'll relate to your team, how to make the best use of your influence and how to stay organized, Scott Eblin writes. "If you're in the top job, the support of a great administrative assistant is almost always a prerequisite to getting all of that done," Eblin writes.
Applying zero-based budgeting principles to marketing
allows companies to better quantify the impact of campaigns and be smarter about future spending, according to this McKinsey analysis. Areas of focus for zero-based marketing include setting realistic targets and knowing the purpose of each dollar spent and its potential return.
Motivating employees requires a publicized game plan, says Danny Muskat, senior vice president of Deer Stags Concepts. "I like to keep three overarching goals top of mind, then restate them so we can execute immediate priorities and move quickly to the next ones," he says.
People have options when faced with situations that compromise their sense of what's right, writes Adam Kahane. They can try working with the decision-makers to modify the directive, propose an alternate plan, accept the decision or move on to another employer, he writes.
The supply of helium is in question with the Federal Helium Reserve in Texas set to close in 2021, writes Michael Greshko. Semiconductor makers, superconducting magnets and other technologies rely on helium, which is mostly sourced from natural gas exploration.
Some highly successful female CEOs have made progress in their careers by following unconventional paths or ignoring the advice they received. Their stories emphasize the importance of negotiating for a higher salary, being self-aware and trusting your instincts.
The percentage of women between the ages of 25 and 54 in the labor force hasn't changed much since 1995, and the time and effort required to raise children may be the reason, according to a new study. Researchers found that employment drops sharply after a woman has her first child, even though many women didn't initially expect to leave the labor force.
Managers who control hiring decisions tend to assemble teams that mirror themselves in terms of gender and race, according to a recent study by Namely. Small companies can use several tactics to boost diversity, such as participating in industry events and searching for job candidates from nontraditional sources.
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