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Raj Nijjer

Raj Nijjer is head of Marketing for Edge, an employee-driven growth platform for service brands. Previously, he was the chief marketing officer of Refersion (acquired), and held executive marketing roles at Yotpo and Yext (IPO in 2017). Raj also spent over nine years at GoDaddy in leadership roles launching innovative product lines with over 10 patents issued and leading to a PE buyout and an IPO. Raj also is a fractional CMO and angel investor for early and mid-stage technology startups.

Articles by Raj Nijjer

MarketingMarketing Strategy

Unlock business success through employee-driven growth

By Raj Nijjer 03/05/24

Marketing Strategy

The most overlooked marketing asset? Brand ambassadors

By Raj Nijjer 04/13/21

Marketing Strategy

Why influencers don’t trust and promote your brand

By Raj Nijjer 03/02/21

Marketing Strategy

How the work-from-home trend became a marketing opportunity

By Raj Nijjer 07/28/20

Marketing Strategy

Consumers force brands to rewrite marketing playbooks amidst coronavirus

By Raj Nijjer 04/02/20

Marketing Strategy

Why brands need to revise their loyalty programs now

By Raj Nijjer 01/10/19

Marketing Strategy

Combining brand voice and user generated content effectively

By Raj Nijjer 08/09/18

Marketing Strategy

How marketers can find success in brand commerce and retail

By Raj Nijjer 04/15/18

Digital Technology

4 ways to drive in-store traffic with Google Maps

By Raj Nijjer 02/15/17