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Documenting success

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SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka, author of “The Digital Handshake,” and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday in our e-newsletter and feature Paul’s analysis on this blog.

Last week’s poll question: Do you use sites such as Scribd, Issuu and Slideshare to publish your documents online?

  • No, I’ve never heard of them 54%
  • No, I don’t use these sites 28%
  • Yes, but only some of the sites 15%
  • Yes, I publish content to all three sites 13%

“Document sharing sites are relative newcomers to the social media space. Yet, they hold much promise for enabling the viral spread of PDFs, Word docs, and PowerPoint presentations. Content these days has to be both findable and sharable (search and social). These sites are built to support both practices.¬†They, along with Google Docs, should be part of every social marketers bag of tricks.” –Paul Chaney