Hilton is adding Peloton bikes to its hotel fitness centers across the entire portfolio. The first-of-its-kind partnership will bring at least one bike to approximately 5,400 properties in the US this year. The move comes as hotel brands, including IHG and Marriott, increase the focus on wellness when it comes to amenities.
“At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programs, hotel design, guest room amenities, and food and beverage,” said Matt Schuyler, chief brand officer.
A recent survey by Hilton that finds that wellness activities are top-of-mind for business travelers, and owners of Peloton bikes say they are more likely to choose hotels that have these available.
Peloton Vice President Betsy Webb says the company recognizes “the importance for our members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton bikes in hotels in the past year.”
The partnership gives Hilton Honors members access to a 90-day trial subscription to the Peloton App, offering both on-demand and live exercise class formats with no equipment required. “As the connected fitness category creator, we are constantly innovating on ways to meet our members and prospective members where they are, and that includes during busy travel seasons,” Webb said.
The partnership with Peloton coincides with Hilton’s “For the Stay” initiative and an advertising push with the tagline “It Matters Where You Stay,” highlighting the importance of lodging in a quality travel experience.
Marriott’s Element brand, meanwhile, is offering “a true, detailed, articulated fitness center; the type of equipment, the motion fitness programming is of a much higher caliber than you might expect to see in that market segment,” the company’s Aliya Khan told Hotel Management.
“Some highlights of what we hear guests are looking for include better gym spaces, more food choices, more collaborative, open spaces, and clean and modern designs done through a wellness lens,” said Jason Moskal, VP, lifestyle brands at IHG, Americas.
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