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The Soulfull Project takes new, localized approach to one-for-one model

By donating a serving of its multigrain hot cereal to a local food bank for every serving purchased in a store, The Soulfull Project is helping fight hunger at the community level.

3 min read


The Soulfull Project takes a new and localized approach to one-for-one model

The Soulfull Project

This post is sponsored by The Soulfull Project.

A new startup is making strides in its mission to increase the availability of nutritious food to those in need. For every serving of The Soulfull Project’s line of multigrain hot cereal purchased, they donate a serving to a regional food bank. The company uses the one-for-one model, taking a hyper-local approach in order to more directly benefit the community of the consumer who is making the purchase. 

“The inspiration for the company came when we were out visiting consumers,” said Chip Heim, head of marketing and co-founder of The Soulfull Project along with Megan Shea, Maria Gamble, and Lisa Schipsi. “On that trip, we met a family that was trying hard to eat well but struggling to put food on the table. We began to think about how we could find a way to make a real difference and personally help those in need in our own community. That’s why we created The Soulfull Project — to help people feel more connected to their own community and give them a chance to make a positive impact through buying our products.”

The Soulfull Project currently offers its nutrient-dense multigrain cereals in individual cups and multi-serve re-sealable bags. The hot cereals come in varieties including 4 Grain Blend and Blueberry Almond, all of which are made with high-quality ingredients such as steel cut oats, rye, quinoa, nuts, flax, chia, dried fruits and seeds. The products are non-GMO, Whole Grain Stamp approved and contain no artificial flavors or colors. The company donates servings of its 4 Grain Blend hot cereal to food banks across the country.

The company launched in August 2016 at select Wegmans stores in the Philadelphia-area with sales benefitting three local food banks. Since the launch, the company has donated over 42,000 servings to these food banks. The food banks they partner with are identified through the Feeding America network.

The Soulfull Project is on its way to delivering more donations with its recent expansion into 64 East Coast Wegmans stores in Maryland, Massachusetts, New York, New Jersey, Pennsylvania, and Virginia. As the company continues to grow, the founders are committed to expanding their network to encompass more than 200 food banks across the country.

“We track our sales in each region, compile the servings into impactful volume and work with our regional food bank partners to organize donations when they are ready,” said Shea, head of business and operations. “Our team also volunteers at several food banks within our network to strengthen our relationships within the local communities we’re serving. It’s a project and we need everyone’s help.”

The Soulfull Project is a Public Benefit Corporation funded by Campbell Soup Company.


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