All Articles Food Top 10: Branding and expansion strategies were trending this week in food and beverage

Top 10: Branding and expansion strategies were trending this week in food and beverage

2 min read


(Photo: Flickr user Mike Mozart)

Brand strategies from all corners of the food and beverage industry drew the interest of SmartBrief readers this week, with restaurants, consumer package goods firms and retailers shifting the strategies behind their identities. KFC traded Norm MacDonald’s Colonel for Jim Gaffigan’s and Taco Bell introduced its new Quesalupa menu item during Super Bowl spots, while Mondelez unveiled plans to turn its focus to social media to build up its e-commerce business and Target updated the packaging for its Market Pantry brand to give it a bolder design.

Expansion strategies were also popular stories in our food and beverage newsletters this week. Kroger opened the first store under its Main & Vine banner, Chobani decided it would not sell a majority stake to PepsiCo on its path to growth and Ensure’s parent company Abbott Laboratories launched a line of healthy snacks.

Check out the full list of this week’s 10 most-clicked stories:

  1. KFC unveils new Colonel in live-stream Super Bowl spot
  2. Kroger opens 1st Main & Vine store
  3. Chobani declines offer from PepsiCo, other investors
  4. Mondelez to prioritize e-commerce sales
  5. Mars tops Candy Industry’s list of best candy firms for 2016
  6. Ensure-maker Abbott Laboratories launches snack brand
  7. Chipotle to spend $10M to boost food safety
  8. Target gives Market Pantry brand a refresh
  9. Taco Bell takes the wraps off top-secret new menu item
  10. Kroger chooses new division presidents


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