All Articles Leadership You should know who's talking behind your brand's back

You should know who’s talking behind your brand’s back

1 min read


SmartPulse — our weekly nonscientific reader poll in SmartBrief on Small Business — tracks feedback from small-business owners. We run the poll question each Thursday in our e-newsletter.

Last week, we asked: Do you monitor social media to see what customers are saying about your business?

  • No: 53%
  • Yes: 47%

People are talking about your brand whether you like it or not. Don’t you want to know what they have to say? This is a terrific opportunity to hear positive feedback about your business. And if it’s not so positive, you get an opportunity to fix the issue and create a raving fan. At minimum, consider setting up a Google alert for your company’s  name and yours as well.

Sharlyn Lauby is the HR Bartender and president of ITM Group.