#Adam Behrens
Shoppers are asking AI what to wear. Is your brand in the chat?
As consumers incorporate AI into their shopping journey, brands that are lagging in their back-end infrastructure are lagging in discoverability. To improve discoverability, New Generation’s Adam Behrens advises brands to prioritize data integrity, conduct conversational commerce pilots and prepare for prompt-based discovery to ensure visibility.
Sponsored content
Food Food Retail
Cooling with purpose: Sustainable refrigerants for evolving store formats
Transportation
ACC: UP-NS rail merger threatens American manufacturing
Healthcare Technology
From interoperability to insight
Construction Infrastructure
What to expect at World of Concrete 2026
Technology
Connecting consumers and delivering innovative retail experiences
Food Food Retail
Supermarket store trends driving refrigeration needs at the perimeter
Construction
Bias busting for construction project excellence
Consumer Insights Food
A leash, a lifeline: How Purina helps keep domestic violence survivors and their pets together
CPG Food
California Cling Peaches answer the call for versatile, clean, locally sourced foodservice ingredients
Education
How Capistrano Unified embraced a problem-based mathematics curriculum
Consumer Insights Food
Sweet success: How iconic, nostalgic brands are transforming dessert menus
Transportation
WWD systems: From alert fatigue to actionable intelligence