Super Bowl takes dramatic turn after power outage

02/4/2013 | Advertising Age (tiered subscription model)

Nervous speculation was running rampant in the ad world after a power outage during the Super Bowl led to a prolonged delay in the action. CBS handled the unusual situation by featuring in-house promos instead of additional ads; a spokeswoman said the network's commitments were "being honored." While some marketers were worried that the blackout would overwhelm their messages or drive away viewers, the added buzz and the San Francisco 49ers' dramatic post-blackout comeback attempt seemed to ease concerns.

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