Women are attracted to games on social nets, but not "gamer" tag

02/15/2010 | Mediaweek

A survey from researcher Q Interactive reports that 36% of female respondents said they play games such as "Mafia Wars" and "Farmville" on social-networking sites such as Facebook and MySpace. Of those, 54% said they play such games daily, but only 42% said they would label themselves a "gamer."

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA