Women are attracted to games on social nets, but not "gamer" tag

02/15/2010 | Mediaweek

A survey from researcher Q Interactive reports that 36% of female respondents said they play games such as "Mafia Wars" and "Farmville" on social-networking sites such as Facebook and MySpace. Of those, 54% said they play such games daily, but only 42% said they would label themselves a "gamer."

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